Strategic PR Built for the Legal Industry
Matarazzo Media Group provides public relations and media strategy for attorneys and law firms looking to strengthen their presence within the conversations, publications, and professional circles that matter.
Our work is focused across four core areas:
Public Relations. Media Relations. Thought Leadership. Awards & Recognition.
Each engagement is tailored to the client, with services selected and prioritized based on individual goals, practice areas, opportunities, and areas of expertise.
PUBLIC RELATIONS
Shape the Story Around Your Name
Public relations is the foundation that connects your expertise, accomplishments, firm developments, and professional perspective with opportunities for greater visibility.
We develop strategic PR programs, identifying the stories worth telling and determining how, when, and where they should be told.
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Strategic PR planning
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Attorney and firm positioning
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Brand and reputation messaging
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Story and angle development
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Firm announcements
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Attorney hires and promotions
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New office and market expansion
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Practice area launches and growth
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Significant case and milestone communications
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Speaking and visibility opportunities
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News and trend identification
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Ongoing communications counsel
MEDIA RELATIONS
Put Your Expertise Into the Right Conversations
Media relations connects you with journalists, editors, producers, and publications looking for credible perspectives and compelling stories.
We develop story angles, pitch relevant opportunities, identify breaking news where an attorney's expertise can add value, coordinate interviews, and work to establish relationships that can lead to continued media opportunities.
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National media outreach
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Regional and local media outreach
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Legal and trade publication outreach
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Business media positioning
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Proactive story pitching
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Breaking news and rapid-response pitching
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Expert commentary opportunities
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Interview coordination
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Journalist and producer relationship development
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Media preparation
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News monitoring
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Ongoing expert source positioning
THOUGHT LEADERSHIP
Develop a Voice That Stands Apart
Thought leadership creates opportunities for attorneys to demonstrate not only what they know, but how they think.
We identify the subjects and perspectives where you have something meaningful to contribute, then develop opportunities to bring those ideas to a wider professional audience.
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Attorney and executive positioning
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Thought leadership strategy
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Practice area positioning
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Topic and perspective development
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Contributed and bylined article opportunities
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Op-ed strategy
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Expert commentary
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Speaking opportunities
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Panel and event opportunities
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Professional content strategy
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Industry trend commentary
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Personal brand positioning
AWARDS & RECOGNITION
Pursue Recognition That Matters
Awards, rankings, honors, and professional recognition can provide valuable third-party validation, but the landscape can be difficult to navigate.
We research and identify awards and recognition opportunities aligned with your experience, accomplishments, practice area, geography, and professional goals. Then, we help manage the process from opportunity identification through submission.
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Award and ranking research
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Opportunity vetting
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Awards calendar development
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Deadline management
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Nomination strategy
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Submission development
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Application management
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Supporting narrative development
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Accomplishment and credential positioning
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Attorney and firm rankings
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Industry recognition opportunities
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Post-recognition communications
